Brand Strategist Work for Brandon AI

As part of a Capstone project to finish my New Media Certificate, I collaborated with a cross-functional team to help define the brand foundation, identify key user needs, and design a user experience aimed at attracting and retaining users. Our work included developing a visual style guide, shaping the brand personality around credibility and transparency, and creating high-fidelity wireframes to serve as the blueprint for the website.

Read more about my work here!

Plans Book for Kaiser Permanente “Protect the Hive” Campaign

As Account Executive for a Kaiser Permanente campaign for my Health Campaigns class, I served as a primary client point of contact, facilitating cross-functional collaboration, managing project timelines, and leading briefs to ensure seamless execution from strategy through delivery.

Presentation for Kaiser Permanente “Protect the Hive” Campaign

Mock Instagram Feed for Bruxie

As part of an application process for an agency internship, I was asked to create a mock Instagram feed for one of their clients, Bruxie.

Uber Campaign

As part of my Intro to Advertising class, I collaborated with a team of five to develop a strategic campaign for Uber. Our task was to come up with an advertising objective, followed by a pitch, storyboard, montage, and an immersive installation.

Cheeky Peach Brand Awareness Campaign

As part of my Brand Storytelling class, I collaborated with a team of five to develop a strategic campaign for Cheeky Peach, a local Athens boutique. Our goal was to enhance brand awareness through a comprehensive situational analysis, targeted marketing tactics, and a cohesive communication strategy. I focused on the competitive evaluation, creative brief, and what-to-wear guide. By identifying key audience insights and leveraging creative executions, we crafted an actionable plan designed to strengthen the brand’s presence and engagement.

Cannes Lion-Style Brand Poster

In my Brand Storytelling course, we were tasked to choose a brand with a group and create a Cannes Lion-Style poster. We chose BÉIS, a travel gear brand. Our tasks included researching its background, addressing a social issue, and coming up with an innovative idea to solve the problem using the brand.

Instagram Posts for InfUSion Magazine

Ad Redesign

In my graphic communications class, we were tasked with creating an original ad design using all of the same text from a poorly designed ad. We were given the option of using InDesign or Photoshop depending on which ad we chose. I used InDesign because I wanted to recreate this flower shop advertisement, as it had the most text and I wanted to challenge myself.

Writing Sample

Exploring the concept of ‘framing’ in my Special Topics in Psychology class, this essay examines how the presentation of information influences perception and decision-making. Delving into psychological theories and real-world applications, I aimed to highlight the power of language in shaping our understanding of complex issues.